How to attract more parents to your nursery?

The UK has experienced the lowest rate of birth of the decade in the past two years. This results in fewer children attending childcare settings and nursery managers are facing the challenge of reaching full capacity in their nurseries.

Budget cuts and low income are an important factor as well: nurseries are competing to attract families and marketing can be difficult.

In 2018, we discussed with a large number of Nursery Managers and have made a list of methods and tools that can increase occupancy in your nursery:

1. Get involved in the community!

Local schools and local businesses can help you spread the word by putting up posters, flyers or a permanent sign. Check with local shops, coffee shops, supermarkets, local surgeries, job centres - many of them would happy to have a sign on their noticeboard.

2. Reach out to your current families!